Market Transformation Concept Development
RFP Overview
The Brightline Group, on behalf of ComEd Customer Innovation, is seeking proposal submissions for a potential two-phase research project that will explore the viability of delivering savings via a Market Transformation Initiative (MTI) for multiple measures, including efficient roof top units (RTUs) and unitary heat pump water heaters (HPWH).
During the first phase, the selected vendor will conduct initial viability screening for several measures and assess a) how successful these measures might be if included in an MTI and b) for measures that are MTI viable, develop a Market Transformation concept plan for ComEd to review and approve before advancing into a second phase. Phase I includes the development, vetting, and approval of up to four MTI concepts focused on several technologies of interest. At a minimum, Phase 1 will develop MTI concepts for RTUs and HPWHs. After developing MTI concepts for RTUs and HPWHs, ComEd may choose to ask the selected vendor to develop MTI concepts for up to two additional technologies.
Submissions should focus on delivering the first phase of research. Depending on the outcomes of Phase 1, ComEd may fund a second phase of this work. If approved by ComEd, the second phase of work will develop a full MTI Business Plan (see IL TRM Attachment C for more details) for each technology with a viable concept plan. Each MTI Business Plan would then be presented to the IL SAG for approval as an MTI pilot program. Based on the outcomes of Phases 1 and 2, there could also be a potential third phase: implementation of the designed MTI pilots. In which case, the selected vendor may be asked to develop a scope of work and then implement the MTI pilot(s).
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Intent to Bid
If your organization is interested in bidding on this RFP, please email [email protected] by 11:59 pm CT on March 10, 2026, the following:
- Any questions about the RFP or process;
- Whether your organization wants its name released to other vendors to facilitate potential partnerships on this RFP; and
- Your organization’s intent to bid.
In the email subject line, please include 1) your organization’s name, and 2) the title of the RFP. The deadline for submitting an intent to bid is March 10, 2026.
ComEd strongly encourages that interested vendors allow their organization’s name to be released to facilitate potential partnerships on this RFP. Please indicate in your intent to bid whether your organization is interested in having its name released by ComEd for potential partnership on the RFP.
RFP Submissions
Email your proposal to [email protected] by 11:59 p.m. CT on March 24, 2026. In the email subject line, please include 1) your organization’s name, and 2) the title of the RFP.
Note: The BrightLine Group, E Source, and Swift Strategy team is the Administrator for the ComEd Customer Innovation initiative. BrightLine is the Prime contractor. As BrightLine’s subcontractor, E Source’s primary responsibility is subcontracting to organizations selected to run pilots. Accordingly, E Source, on behalf of BrightLine and ComEd, will hold the contract with the selected vendor. Terms and Conditions for subcontracts are provided by request.
Submit your proposal by 11:59 p.m. CT on March 24, 2026 to [email protected]
Please be sure to include 1) your organization’s name, and 2) the title of the RFP in the subject line of your email.
RFP Schedule
| RFP issued by BrightLine, on behalf of ComEd | March 3, 2026 |
| Intent to bid due | 11:59 pm CT on March 10, 2026 |
| Deadline to submit questions | 11:59 pm CT on March 10, 2026 |
| Deadline to indicate interest in having the organization name released by ComEd for a potential partnership on the RFP | 11:59 pm CT on March 10, 2026 |
| BrightLine, on behalf of ComEd, releases names of vendors interested in potential partnership on RFP | 11:59 pm CT on March 12, 2026 |
| BrightLine, on behalf of ComEd, posts responses to questions | 11:59 pm CT on March 17, 2026 |
| RFP submissions deadline | 11:59 pm CT on March 24, 2026 |
| Respondents will be notified of the next steps after ComEd and the Customer Innovation Admin Team have reviewed submissions | April 7, 2026 |